I build pipelines that bring the right people to your door.
Helping early-stage SaaS founders and startups turn cold audiences into qualified conversations without the guesswork.
What I do
ICP & market research
Defining your ideal customer, mapping target accounts, and building segmented lists that actually convert.
Lead generation
Building verified prospect lists using Apollo, enriching data, and qualifying leads before they reach your team.
Cold email sequencing
Writing and launching multi-touch sequences with personalisation at scale and strong reply rates.
CRM & pipeline setup
Setting up HubSpot pipelines, Notion and Airtable trackers, and keeping your CRM clean and actionable.
GTM planning
Building the go-to-market playbook, tracking KPIs, and reporting on what is working so you can double down.
Sales assets
Creating decks, one-pagers, and templates that help founders close deals without starting from scratch.
Proof of work
How I work
Discovery call
We map your ICP, target market, and what a qualified lead looks like for your stage and goals.
List building & enrichment
Verified prospect list built in Apollo, tailored to your ICP with the right data points.
Outreach setup
Cold email sequences written, scheduled, and launched with personalisation at scale.
Pipeline tracking
All leads logged in your CRM or Notion tracker with status updates and follow-up reminders.
Reporting & iteration
Weekly performance snapshots showing what is converting, what is not, and what changes next.
Cold outreach approach
The free-stack cold email system
A working outreach machine built entirely on free and freemium tools, so early-stage teams can start lean before scaling up.
Apollo.io · Hunter.io · HubSpot · Notion · Asana · Google Sheets
Find & verify
Apollo free tier and Hunter.io to find and verify decision-maker emails.
Warm the domain
Build sender reputation before sending using a warm-up workflow.
Write the sequence
3-touch sequence: value first, social proof, breakup email. Under 80 words each.
Send & track
Run lean outbound and monitor opens, replies, and follow-ups in a simple tracker.